Ninth Stop - Why it's Important to Build a Good Work Culture

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What is Organizational Culture?

Culture is an arrangement of different attributes that express an organization and differentiate the firm from another one (Forehand, 1964). Culture is the collective thinking of minds that create a difference between the members of one group from another (Hofstede, 2003).

The workplace is where you spend more than a third of your life. Of course, if your employee is happy and content at work, it will reflect in his overall personality and growth as a human (Bhardwaj, 2016). The collective effect of a good work environment is much more than increased productivity and employee satisfaction. The impact is on the overall personality of people who work for the organization.

Why Culture is important?
  • Culture builds brand identity
When you define culture, you also define the company's values and goals. These will contribute to your company's mission and show your employees and the public what is most important to the brand (Alton, 2017). The more your audience understands and identifies with your brand, the more they'll want to buy from you. Your customers want to feel a connection with your brand, and it's your culture that will forge this bond.
  • Culture increases loyalty among employees
Culture gives employees a driving goal and purpose for what they do. It links your leadership with other employees and ties them with a set of shared beliefs. Your employees want to feel that they contribute to something bigger than themselves (Anon., n.d.). Companies with a strong culture have employees who like the challenges of their job, get along well with their co-workers and enjoy the atmosphere of the workplace. 
  • Culture attracts and retains talent
While skills and experiences are important when hiring new members for your organization, you also need to hire a cultural fit. An employee's skills can get them in the door, but your culture is what will keep them there (Don Rust, 2018). Hiring an employee is an investment, and you want to make sure you invest in the right people. By ensuring that every individual you employ fits well with the corporate culture, you are more likely to stay with your company in the long term and contribute more to the organization's success.

So, no matter which way you slice it, the employees want to feel that they belong. You need to build a society within your organization that people want to be a part of. Make your culture the foundation of that society.

How have your organization fostered a strong culture within your organization? What initiatives have you launched? 



References

Alton, L., 2017. Forbes. [Online] 
Available at: https://www.forbes.com/sites/larryalton/2017/02/17/why-corporate-culture-is-becoming-even-more-important/#6896878869da
[Accessed 5 June 2019].

Anon., n.d. novarete. [Online] 
Available at: http://www.novarete.com/blog/5-ways-a-strong-culture-leads-to-increased-performance/10/2015
[Accessed 5 June 2019].

Bhardwaj, R., 2016. Entrepreneur. [Online] 
Available at: https://www.entrepreneur.com/article/270338
[Accessed 5 June 2019].

Don Rust, A. W., 2018. Executive network. [Online] 
Available at: https://blog.hrps.org/blogpost/Using-Culture-Change-to-Attract-and-Retain-Talented-Employees
[Accessed 5 June 2019].

Forehand, G. A.,. V. H. G., 1964. APA PsycNet. [Online] 
Available at: https://psycnet.apa.org/record/1965-06619-001
[Accessed 5 June 2019].

Hofstede, G., 2003. SAGE Publishing. [Online] 
Available at: https://us.sagepub.com/en-us/nam/cultures-consequences/book9710
[Accessed 5 June 2019].


Comments

  1. Shardha_LondonMet_MBAJune 8, 2019 at 10:21 AM

    Organizational culture changes with time, national culture and also with the company policies. When the organization culture becomes not favorable to its employees, both, their motivation and performance will decrease, causing high employee turnover.
    As you mentioned in this article it is very important to take necessary measures to build a strong culture within organizations.

    ReplyDelete
  2. Sanjeewani AdikariJune 8, 2019 at 10:57 AM

    Organizational culture is forever evolving. It is shaped by people including both employer and employee. A positive culture will enhance the lives of its people whereas negative culture will make people perish, ultimately making them leave the organization

    ReplyDelete
  3. RashidJune 11, 2019 at 8:15 PM

    Culture has no define set rules or regulations . Its differ from one another according to company strategy and objectives . Exam . Banks in sri lanka have different cultures. HSBC shows a international and westen culture while sampath and BOC Banks tipical local culture from dressing to way the interect with pears and customers

    ReplyDelete

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